Change is afoot. With the 2010 census on its way, and the powerful open source GIS software available, this is the first census that the common man will have access to free data and powerful free GIS programs.
It may not jump out at you, but it is here, the first Census where the little guy has all the tools needed to analyze demographics and out-market the big boys. Revolutions happen when the disenfranchised little guys get their hands on the tools to attach the establishment. In this case, small business, even mom and pop shops, will not have to spend a dime and can use their open source GIS programs to target their sweet spot demographics and maximize their marketing budget.
So here here to Open Source GIS! Here here to the Census! Down with the established rules! Long Live GIS!